Start-Up Marketing – The Trials, Tribulations and Goals.

Shawn Finder
CEO of ExchangeLeads I B2B Sales Strategist I Keynote Speaker I Entrepreneur

Business only has two functions – marketing and innovation” – Milan Kundera

ExchangeLeads has the latter down already, now it’s time for Marketing. Start-up marketing is one of the most difficult aspects of the start-up process; the endgame is for the product to be so awesome that it sells itself. How do we do that, you ask? … By generating customers! Marketing sometimes fails because companies spend their money on a fabulous website, but – although it’s definitely important – there is no use having an awesome website if no one is visiting.

As mentioned, ExchangeLeads is an innovative start-up launching in 2015, based out of Toronto. The business revolves around exchanging leads for new ones. Society is changing at a rapid rate, and so are businesses, so it’s absolutely important to make sure that your company is always on the cutting edge of technology and marketing. Today, marketing is about gaining clicks, likes, shares and more. We’re flooded in a world of social media where competition is abundant and you have to be different to be seen.

There are 3 steps to managing marketing for your start-up:

  1. Generate traffic
  2. Turn clicks into customers
  3. Maintain subscriptions

Generate Traffic

Search engine optimization and advertising generate traffic. Traffic is the key to gaining customers and word of mouth is the best form of advertisement. Clicks, customers and subscribers are impossible without company awareness.

Turn Clicks into Customers

The next step is to turn the clicks into customers. One of the best ways to do this is repetition, there are different forms of advertising and marketing that targets the customer based on their visit to your website. Also, customers want to know how the product helps them (let the idea sell itself!).

Maintain Subscriptions

The final step, which never ends when there is business involved, is maintaining the customers you have gained!  In order to do this, it is important to get feedback from your customers in order to make sure they are happy. This is a cycle that continues as you gain new clicks and new customers. It’s always important as a company to know why people are clicking but not subscribing, and even why people are subscribing!

At the end of the day, knowledge is power, and marketing is about knowledge, so marketing (in a nut shell) is power! It’s the power to know your customers, to grow your business, and to succeed.

Good luck and all the best



Bringing All Media and Associations Together with Information, Ask Questions, Give and Get Answers and World-Class Training and Informational Site. WELCOME Hey there, Welcome to the community! The NCMA - National Community Media Alliance was established with you in mind. As a member of the community, you'll receive the information you need to build a powerful media brand. So, you now have a great resource to help you build the brand you’ve always wanted. NCMA is not an association, we support ALL associations, but an ALLIANCE of all media AND associations by providing information and data to help member's organization or media group. All Association Directors, Board Members, and Members are invited are to be active and be a voice to all members and future members. Our hope is to provide much needed valuable information to all. Now, over the next few days, be active in the Group…ask questions and answer questions. We ask that you be active and SHARE our group WITH OTHERS in your organization and your company. Take some time to review our posts and let us know if you have any questions, suggestions or comments. Again, let me say WELCOME ABOARD. I'm really, really excited to have you in our community.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s