SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]

Written by Lindsay Kolowich

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Search engine optimization (SEO) isn’t all about focusing on keywords anymore. Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content.

Over the past few years, marketers have lived through everything from changes in search behavior (like the serious increase in mobile search queries) to search engine algorithm updates (like Google’s rewarding more secure websites). Nowadays, following and adapting to these changes has been a big key to a business’ success.

If you’re struggling to keep up with the changes in SEO and what you as a marketer need to do as a result, you’re in the right place. Check out the infographic below from Digital Marketing Philippines for a crash course in the most important parts of SEO marketers need to know to be successful in 2016 and beyond.

You’ll learn which ranking factors are the most and least important, how to optimize your website for mobile search, how to figure out what searchers are looking for, how to optimize for local search, the content length that’s best for search, the place website security has in good SEO, and more.

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Bringing All Media and Associations Together with Information, Ask Questions, Give and Get Answers and World-Class Training and Informational Site. WELCOME Hey there, Welcome to the community! The NCMA - National Community Media Alliance was established with you in mind. As a member of the community, you'll receive the information you need to build a powerful media brand. So, you now have a great resource to help you build the brand you’ve always wanted. NCMA is not an association, we support ALL associations, but an ALLIANCE of all media AND associations by providing information and data to help member's organization or media group. All Association Directors, Board Members, and Members are invited are to be active and be a voice to all members and future members. Our hope is to provide much needed valuable information to all. Now, over the next few days, be active in the Group…ask questions and answer questions. We ask that you be active and SHARE our group WITH OTHERS in your organization and your company. Take some time to review our posts and let us know if you have any questions, suggestions or comments. Again, let me say WELCOME ABOARD. I'm really, really excited to have you in our community.

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