Here’s some good news for the newspaper industry. Gen Z (under 18), 18–24-year olds, and 30–34 years olds are increasing their readership.
Comparing traditional newspaper use (either in print or online) with the same study done in 2015, Civic Science found a stark increase among the youngest demos. Newspapers may want to spend time figuring out how to take advantage of Gen Z readership. Gen Z already accounts for more than 20% of the U.S. population. They’re expected to grow to 40% of consumers in the next three years.
With all the focus on video right now, it’s interesting to note this seemingly out-of-place result. It echoes, however, a Pew research study that reveals younger adults prefer to read the news rather than watch the news.