Driving traffic to your website and landing pages isn’t enough; you need to convert those visitors into customers. And while that may sound simple to an outsider looking in, you know firsthand how difficult it can be to accomplish. Thankfully, there are plenty of proven tips and tricks designed to increase conversions and boost your ROI.

Conversion Funnel Refresher

There are various forms of the popular conversion funnel, and while each differs slightly, the purpose of the illustration remains the same: to guide customers from awareness to action. In this example, the conversion funnel has four steps: awareness, interest, desire, and action. Understanding how to manage each of these phases will allow you to better position yourself for sales.

• Awareness. The first phase is obviously awareness. As soon as a person becomes aware of your brand, they transition from a consumer to a potential customer. Your goal then…