by Kimberly de Silva
The mobile revolution is in full swing: mobile apps are no longer only for big-budget brands but have become a viable – and almost necessary – option for all businesses. Along with the rise of mobile applications comes seamless mobile ordering, mobile payment and mobile loyalty, most popular in the restaurant industry. These mobile features are inherently changing the way restaurants do business, transforming the customer’s experience along with it.
Are you still on the fence about taking your restaurant mobile? The number of valid reasons small businesses can offer up for not having a mobile app decrease each year. By now, you are probably familiar with the ways mobile has changed the business-customer relationship. But do you know all the ways in which a mobile app can help your restaurant stand out in a crowd of like-minded competitors?
The first killer reason restaurants need mobile is, of course, to allow customers to order their food in the most convenient way. Mobile order-ahead allows customers to order food remotely, pay for it from their phone and pick up the order at a specific restaurant location or have it delivered. According to Business Insider, “quick-service restaurants have been turning to mobile order-ahead apps to extract higher sales, intensify customer’s loyalty and heighten foot traffic.” McDonald’s has recently joined its QSR competitors – Starbucks, Domino’s, Chick-fil-A, Taco Bell and Dunkin Donuts- in the mobile order-ahead arena. This trend, while still in its early days, is predicted to be a $38 billion industry by 2020, accounting for 10.7% of total QSR industry sales.
Mobile ordering is a combination of mobile devices, apps and integrated payments that take the remote ordering concept to a whole new level, hence its rapid growth. For restaurants, this results in service with exceptional efficiency, an innovative customer touch point, and a better bottom line.
While mobile food ordering is often at the core of a restaurant’s app, there are many other reasons a restaurant should consider going mobile. Discover all 12 reasons in the infographic below:
12 Killer Reasons Restaurants Need To Add Mobile To The Menu