Lately, there’s been a big push for adding humor and personality into B2B marketing. I’m all for it—not only does it play into my natural strengths, it means that B2B marketers can bring more creativity and fun into their day-to-day.
It may be hard to cast off the idea that we on the B2B side have to be buttoned-down, professional, and above all, inoffensively bland. But if our content is going to stand out in the crowd, we’ve got to get in touch with our funny bones.
With that in mind, here are 20 brand-new jokes that only a B2B marketer could love. As I said in my last funny post, there’s nothing like a good joke: And these are, believe me, nothing like a good joke.
20 B2B Marketing Jokes
Q: Why did the B2B marketing band play unplugged?
A: They refused to pay for amplification.
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Q: How does a B2B marketer make her boat go?
A: She uses the sail’s force.4
You need to know if your target audience prefers “Don’t Stop Believing” or “Wheel in the Sky.” It’s vital to understand your buyer’s Journey.
Q: Why did the B2B marketer give his pet owl a lollipop?
A: He wanted to make the hoots sweet.2
Q: What’s a B2B marketer’s favorite zoo animal?
A: The inbound lynx.
I’m trying to get people to join me in a group of cool kids who still write in notebooks. It’s small so far, but I’m optimizing my paper clique strategy.
Q: Why did the CMO put a fence around her jewelry box?
A: She insists on gating all her assets.
Q: Why did the B2B marketer get fired as a film director?
A: Weak calls to action.
You should always hire a bad B2B marketer to make your butter – they have a high churn rate.
I just started a company to build awareness for volleyball, tennis, and fishing. It’s a small operation, but I have a high net promoter score.
Q: Why does the B2B marketing band only have backup vocals?
A: They’re having trouble getting qualified leads.
B2B marketers are so cautious, they wouldn’t kill a fly without a thorough swat analysis.
Q: How many account-based marketers does it take to screw in a lightbulb?
A: Just one, but Sales will take the credit for it.
I wrote a SEO-driven blog about pancakes. It’s at the top of the Maple SERP.
Q: Why are B2B holiday gifts boring to look at?
A: They only use white paper.2
I started a whisper campaign for my last B2B client. It had high relevance, but low volume.
Q: Why did the priest get an MBA in B2B marketing?
A: To boost his conversion rate.2
Q: How do you market your B2B solution to a cat food company?
A: Develop your purrrrr-sonas.3
Why do we call it sales enablement and not BANT-Aid?
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All Jokes Aside…
Content is more likely to compel action if it can engage the reader on an emotional level. That level of buy-in can be tricky for B2B content, but humor can be a valuable tool for making a human connection, regardless of how dry your subject matter may be.
I hope these jokes inspire you to add personality to your content—and please don’t hesitate to share some jokes of your own in the comments.