Web Content Optimization Checklist

Web Content Optimization Checklist


This free SEO checklist includes 20 of the most important SEO factors to help you update your website content this year.

This guide is broken down into five categories. Each category lists specific requirements (such as how many words your meta description should be), and the sidebar will remind you of overall best practices so your content has a chance to climb the ranks.

Why optimize your content

Improving your content’s SEO value is the best way to rank higher on search engine results pages (SERPs), increase organic traffic and drive new users to your website. And, if your site is properly optimized, that brand new traffic could lead to more leads and even better sales.

This checklist includes factors that will promote a number of SEO benefits such as:

  • Lower bounce rate
  • Higher click-through-rate (CTR)
  • Increased authority
  • Longer dwell time
  • Better readability
  • Much more

These improvements will also make your content easier for Google to crawl so it can properly index your website and hopefully encourage more users to visit.

How to use the SEO checklist

Print this out and keep it near your desk. This checklist can serve as your own personal SEO reference guide while writing blog posts to make the optimization process faster. Or use it when updating old blog posts as an SEO benchmark to guide how you update your older content.

While there are a seemingly endless number of content-optimization tools and software, this checklist is an easy way to start implementing better SEO practices in your content immediately. While you’ll be able to start improving your rank, you’ll also have the opportunity to learn more about content optimization and better understand how to write useful content for your audience while practicing sound SEO techniques.


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