The way in which consumers read a newspaper varies from print to online and smartphones. With more than 169 million U.S. adults reading a newspaper product each month, newspapers, in any format, are an important vehicle to reach an audience that is highly desirable to advertisers.
The advantages of newspaper advertising are wide-ranging:
- REACH: More than 70% of U.S. Adults read a newspaper product each month.
- ENGAGEMENT: Readers are highly engaged with newspapers in print, online, smartphones and tablets because they value the news, advertising and local feature coverage.79% of newspaper users acted on a newspaper ad in the past month.
- TARGETING OPTIONS: One of the strong benefits of newspaper advertising is that newspapers offer a variety of ways to target a particular audience. Whether it’s zoning inserts by zip code and using a niche publication to target a certain ethnic group or behaviorally targeting a certain group through a newspaper’s digital property, newspaper products offer a wide range of products to target any audience an advertiser is looking to reach.
- CONVENIENCE: Newspaper companies offer their readers a variety of platforms to choose from in how to receive their news and advertising content. Readers place a high value on the ability to consume newspapers in the format that is most convenient and useful depending on the time and place.