Advantages of Newspaper Advertising

Advantages of Newspaper Advertising2

The way in which consumers read a newspaper varies from print to online and smartphones.  With more than 169 million U.S. adults reading a newspaper product each month, newspapers, in any format, are an important vehicle to reach an audience that is highly desirable to advertisers.

The advantages of newspaper advertising are wide-ranging:

  • REACH: More than 70% of U.S. Adults read a newspaper product each month.
  • ENGAGEMENT: Readers are highly engaged with newspapers in print, online, smartphones and tablets because they value the news, advertising and local feature coverage.79% of newspaper users acted on a newspaper ad in the past month.
  • TARGETING OPTIONS: One of the strong benefits of newspaper advertising is that newspapers offer a variety of ways to target a particular audience.  Whether it’s zoning inserts by zip code and using a niche publication to target a certain ethnic group or behaviorally targeting a certain group through a newspaper’s digital property, newspaper products offer a wide range of products to target any audience an advertiser is looking to reach.
  • CONVENIENCE: Newspaper companies offer their readers a variety of platforms to choose from in how to receive their news and advertising content. Readers place a high value on the ability to consume newspapers in the format that is most convenient and useful depending on the time and place.

 

Go to our website:   www.ncmalliance.com

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