So you’ve finally built your first app.
It’s a big step for your company and your career.
If this is your first time building an app, you’ll quickly learn that the building process is only the first step.
You’ve still got to get people to download your app and find a way to actually make money.
In order to do both of these things, you’ll need to get your app ranked on the Apple App Store.
Nobody will be able to see, find, or download your app if it’s not ranked properly.
It all comes down to search optimization.
You may be familiar with this concept if you’ve done search engine optimization (SEO) for a website.
Well, it’s the same idea here, but the rules and algorithm are slightly different.
If you’re not sure where to get started, fortunately, you’ve come to the right place.
I’ve got experience building my own apps as well as apps for other people, so I’m an expert when it comes to getting ranked in the App Store.
Every time I do consulting with a company, there’s always someone in the room who doesn’t think that the search ranking is important.
Let me take a minute to address this points in case you or someone in your company feels the same way.
I tend to hear something along the lines of, “We’ve got other ways to promote our app. We can generate downloads from our website, social platforms, email, and other marketing strategies.”
While I won’t argue that those are all valid ways to promote your app, the data still suggests that your app store ranking will significantly impact downloads.
Here’s a study that shows how people discover various apps.
Two of the top three most popular ways that people find apps has to do with your search ranking.
Now that I’ve explained the importance of getting your app ranked, I’ll show you exactly how to do it.
It’s not as hard as you might think, but it definitely requires some effort and attention to detail.
Here’s what you need to know.
How do you get your app ranked
It all boils down to the Apple App Store algorithm.
While there’s not an exact blueprint that shows exactly how much each factor is weighed, we know that it has to do with the following components:
- Download rate
- Category assignment
Here’s something else that you should take into consideration.
If you’ve built an app in the past and successfully got it ranked on the Google Play Store, it doesn’t mean you’ll automatically have the same triumph on the App Store.
While there are certain similarities between the two platforms, there are also some key differences.
This graphic displays the impact of different aspects so you can use it as a reference.
I’ll go through each component that factors into your App Store ranking and let you know how to optimize the search results.
-link to app downloads article written the other day
TRANSCRIPT ON APP STORE OPTIMIZATION – INCREASE MOBILE APP DOWNLOADS WITH THESE 4 EASY STEPS
Hi, my name is Daniel Russell and welcome to another tech talk. Today I’ll be going through App Store Optimization.
Just like any search engine, app stores have a search algorithm that determines which apps show up first and which ones show up last. As I’m sure you can imagine, the apps that show up first get a whole lot more downloads than the apps that show up last. If you want to get more downloads, there’s a couple of things that you can do to improve your app’s rankings in the app store. These include modifying your title, the app’s description, improving your app’s reviews and ratings, and increasing your app’s download rate. Now the title and description are fairly similar – it all comes down to keywords and keyword research.
For the title, we recommend including your app’s name as well as two or three carefully chosen keywords. These keywords are typically higher in search volume and very accurately describe your app. For example, let’s say I have an app called “Pulse” and monitors people’s heart rates. After doing some keyword research, I find that heart rate and heart rate monitor are very frequently searched terms. They also happen to accurately describe my app. So, in the app store, it would make sense to make my title “Pulse”, maybe with a dash after it, heart rate monitor or even heart rate monitor app.
Next up is the description. The description gives you a lot more room for keywords than in the title, but it’s still good to be fairly judicious with your keyword selection in your description as well. Make sure that your app is accurately described. But then also make sure you do a good job selling why people should download it because again download rates will impact the ranking of your app.
REVIEWS & RATINGS
Next up is reviews and ratings, and unfortunately, this is an area where you don’t have a ton of control. Apps with higher star ratings and more reviews typically rank better in the app store. One of the best ways to increase the number of reviews for your app is to ask for reviews inside the app. Something that’s a little more difficult is improving the rating. Now besides just improving your app and making it a better user experience, we also recommend making sure that your customer service is properly set up so that if people have issues with your app they can contact you and report a problem rather than going on the app store and writing a long review about the problem and giving you a low star rating.
Finally, the download rate. If an app store sees that almost every person that comes to your app’s page is downloading your app, chances are you’re going to go up in the rankings. Now again besides just making a killer app, it can be difficult to increase these download rates on the app store. But there are a few things that you can do to improve your chances. We recommend doing some A/B testing with a couple of different items. These include the app icon, the screenshots of the app that you include, the description, and of course the price. By tracking your ranking in the app store and the number of downloads that you receive over time, you can start to get a pretty good idea of which of these items has the most impact for your app.
I hope this has been helpful and again if you have any questions please feel free to contact us. We’re happy to describe it in detail. Thanks, have a great day!