Have you built a website for your professional work or your business? Crafting an online presence isn’t just about promoting yourself or your brand — some of the best entrepreneurs and creators make themselves indispensable to visitors by turning their sites into resources.
Establish your expertise in your industry
Position yourself as a reputable source in your field.
Share your knowledge with readers without expecting anything in return. Become a go-to resource, especially for specialized topics. And don’t forget to link to other well-respected sources — you’ll build trust this way and improve your SEO, too.
Publish timely posts that showcase your products
Share relevant content while highlighting your products or services.
Inspire your customers and showcase what you’ve got. Then, make it easy for them to purchase your goods, with access to plugins
Provide educational opportunities like classes and workshops
Use your website to promote services like classes and workshops.
Offer ways for your readers to go deeper — teach them! Get started immediately by adding Simple Payments buttons to your site, which makes it easy for potential students and clients to register for a class or book a session with you.
When offering takeaways, be practical and personal
If your site is a personal space — a place to capture your musings or document family memories — publishing practical tips may not be your goal. But if you’d like to be a resource in your niche, it’s best to offer useful information in every post.
As a resource, aim to be informative but remember that simply presenting facts and details isn’t enough — you need to be memorable so people return to your site for your own unique spin on things. Show us the real you.