One of the biggest challenges in B2B sales is reaching the right person, the person who can:
a. Understand the value your software can provide for their company
b. Make a buying decision
Salespeople and lead generation teams generally waste too much time on this task. Your company can create a lot more high-quality leads in less time by using cold emails based on Aaron Ross’ predictable revenue model.
When we talk to many B2B SaaS startup founders, they get it. They recognize that cold emailing could make their outbound prospecting more effective. But they don’t know how to get started in implementing it into their sales process.
Let’s look at these six simple steps to getting started with cold emails.
1. Write your subject line
2. Write your email copy
3. Get feedback
4. Send 25–50 emails a day
5. On the following day, look at the two most important metrics
a. Open rates benchmark: 15–30%
b. Response rates benchmark: 10–30%
The open rates allow you to track the effectiveness of your subject lines while the response rates indicate how effective your email copy is.
Try different subject lines and email bodies. Experiment and measure results.
If your response rates are below 5%, you’re doing something really wrong. In the 10% range, you’re on the right track. Anywhere between 10%–30% you’re doing really, really well.