by J.W. Owens
Let’s face it…
When you’re working for someone else, it’s really, really hard to ASK to spend their money.
Especially when it comes to attending a conference.
The ticket cost, a hotel, and other expenses start to add up in your boss’ head before you can mutter the words, “Can I go?”
The absolute WORST thing you can say to try to persuade your boss is, “It will be a great experience…”
What’s going to ultimately win is the ability to prove your experience will positively affect the bottom line.
Although I’m sure they care about your life experiences, what’s going to ultimately win is the ability to prove your experience will positively affect the bottom line.
Speaking of experiences that positively affect the bottom line…
Today, we’re sharing with you 3 ways to convince your boss to send you to a conference.
So whether you’re writing a request letter or pitching the idea in-person during your next one-on-one with your manager, this post will give you the blueprint to prove to the decision makers that your presence at the conference will be one of the best decisions they make all year.
Even better, we’re giving you a template letter to swipe (at bottom of this article) that will get the conversation started when you’re ready to make your case.
Let’s start with…
Focus on the Business Benefit
When you’re writing your request letter or pitching the idea to your boss, be sure to include how your organization will benefit from the event.
How do you do that?
Tell them what makes this event unique and WHY that matters to your company.
The Free Paper Conference (CPF) is more than your typical “Rah! Rah!” pump-you-up conference.
It’s the largest marketing event in Florida focusing on the latest in Print/ Digital/Social marketing with Ideas and Operations. Its 2 days of actionable strategies and content.
You’ll learn tactics that you can take back to the office Monday and implement immediately.
Our goal is to provide the best content in the marketing industry.
After attending, you’ll have something to “show” for it… and we’re not talking about a hangover!
We’ve spent every day since last year, testing so we can present our best findings and strategies at our annual event.
It’s not outdated, run of the mill, big-idea concepts…
You’ll learn tactics that you can take back to the office Monday and implement immediately.
This is important to your boss.
Most importantly, industry experts who actually DO this stuff present each session—our focus is on strategy, not fluff. So you’ll be learning from the best.
Describe How You’ll Get the Most Out of the Event
Remember to present the conference as an opportunity for your organization at every point in the conversation. It’s your job to illustrate the value this trip will deliver.
So do your homework.
In your pitch, work these benefits into your letter or conversation…
Top 3 Reasons to Attend Traffic & Conversion Summit 2019
- I’ll sharpen my skills. I’ll learn to think strategically about Print/ Digital/Social marketing with Ideas and Operations strategies, which will help me streamline my workflow and allow me to work more quickly and efficiently—saving time and money.
- I’ll learn from the experts. Sessions are taught by the best in our industry. I’ll attend sessions that are directly related to the job I do and hear real-world case studies that will help me develop solutions to meet our company’s current challenges.
- I’ll learn more about our marketing industry. At the conference,, we’ll explore the latest marketing trends and tactics and how our company can stay on top of these trends to remain relevant and valuable.
You should also touch on the power of networking.
The Conference brings together professional marketers, from small business owners to agencies to CEOs of larger companies.
And if you’re looking to take your marketing to the next level, what better way than by rubbing shoulders with the smartest marketers in the room?
You’ll meet peers who are also passionate about marketing. In every session and in every conversation, you’ll be collecting new ideas for working smarter—ideas you can bring back to the office the very next day.
You’ll also have the unique opportunity to speak one-on-one with Members at the conferences and at after hours.
We would love to hear what you’re working on in your business, how we can help, and how we can ensure that you get the most out of your time at the event…
Determine the Expenses
Price out your travel expenses Before presenting this idea to your boss. It will show that you’re prepared.
Now, you don’t have to include all the expenses for the event in your request letter, but be prepared for your boss to follow up on the cost of the trip as a whole.
So don’t only know the ticket price of the event, look into the cost of the…
…and have an estimate for the trip as a whole.
If finances are a concern for your boss, it’s time to budget travel.
Travel doesn’t have to be expensive!
How does all that sound? Now, you’re ready to start the conversation. You just need to…
Write Your Request Letter
To help you get your request approved, we’ve put together this template request letter you can customize and send to your boss. Be sure to fill in the details and adjust it to your own voice and company culture.
And don’t forget to swipe the letter template Below:
Subject: A Plan That Will Positively Impact [Your Company Name]
Hi [Your Boss’ Name],
I would like to go to The Free Paper Conference (CPF). Attending will have a positive impact on our business. Here’s why:
The Free Paper Conference (CPF), focusing on the latest in marketing. And it’s more than your typical “Rah! Rah!” pump-you-up conference. It’s 2 days of actionable strategies and content.
I’ll hear from marketers and business owners who’ve actually done it, gaining insight from keynote speakers. [List Speakers You’re Excited About].
And this is why I’m really excited—to go to The Free Paper Conference (CPF) and bring that knowledge back to our company. To bring back a plan that will have a positive impact on our business that we can start implementing on the Monday I return.
Plus, with so many attendees every year, the event will also give me a unique opportunity to connect with thousands of other marketers, business owners, agencies, and the marketing teams at networking events. I’ll be able to exchange ideas and get solutions to the challenges our organization is facing.
Right now, they’re running a promo. If we jump on it now, we can save.
I’ve also estimated the total cost to attend—from travel expenses to food—which I can send your way if you’re curious.
The Free Paper Conference (CPF) is a worthwhile investment. I will be able to discover new ideas, create meaningful connections, and learn new skills that I can apply in my day-to-day work and help move [Your Company Name] forward.
What do you think?
This could be the next big “thing” that accelerates your career
CPF ANNUAL CONFERENCE
The conference will still be held at the beautiful Hutchinson Island Marriott Resort & Marina near Stuart.
We’ve got a great lineup of speakers ready to enlighten, invigorate and inform you, as well as a great opportunity to win BIG BUCKS in the Super Survivor Idea Fair. But you’ll miss out on everything if you don’t sign up in time!
Don’t miss these deadlines! September 7, Super Survivor Idea Fair Deadline
September 28-29 Register Now!
We look forward to seeing you at the conference!
7 Ways to Get the Most from a Marketing Conference
Conferences cost time and money so you’d best use both wisely.
By Geoffrey James
Industry conferences can be pricey. Attendance fees can be thousands of dollars and that’s in addition to travel costs. There’s also lost opportunity cost because you’re not getting your normal work done while you attend.
Back in the day, I attended as many as 10 industry conferences every year. Since the average conference runs about three days and travel another two (I live in the boonies), I was spending roughly a fifth of work year at industry conferences.
Since I hate wasting time, I made certain that my conference time was well-spent by following these nine simple rules:
Know exactly why you’re attending.
As with anything else in business, you get what you focus on. Going to a conference to “shake off the cobwebs” of your current thinking demands a different approach than, say, going to a conference to network for new customers.
The more precisely you define your goals, the more they’ll guide your actions so that you move towards achieving those goals.
Take full control of your travel arrangements.
Almost every time I’ve depended upon conference organizers or corporate travel agents to plan my trips, I’ve run into problems. I’ve learned that taking control of my own travel arrangement assures that I get to where I’m going with minimum hassle.
Research the presenters and sessions.
If you’ve decided to attend a conference, you probably already have an idea of who’s going to speak and their likely topics. However, you’ll get more out of the conference if you research the speakers and their topics ahead of time.
Researching the speakers can help you find points of connection, should you want to speak them after the session. Researching the topic can either prepare the groundwork for better understand and even provide you the gist of what they’re going to say.
On more than one occasion, I’ve made my decision about what breakout sessions to attend based upon whether one of the speakers is giving a talk that’s already available elsewhere, like on YouTube or as a white paper.
After all, why waste time with something I get elsewhere? Better to attend the other breakout session, where I might hear something new and different.
Practice your conversational “elevator pitch.”
Unless you’re planning to remain anonymous, you’ll be introducing yourself to other attendees. When you’re asked the inevitable question “what you do for a living?” you can respond one of three ways:
- Blurt out your job title and hope for the best.
- Bore the other person with a motor-mouth elevator pitch.
- Conversationally position yourself as somebody worth talking to.
Obviously, you want to go with option #3. As I’ve explained previously, this kind of conversational “elevator pitch” consists of three parts, delivered as part of a normal conversation. Here’s a video explaining the technique:
Stay focused on your purpose.
Once you’re at the conference, keep your purpose (the goals you set for rule #1) uppermost in your mind. Let your goals guide your decisions about who to talk with, who to listen to, and how to spend your valuable time.
Take handwritten notes.
Scientific studies have shown that you learn more effectively and retain more information when taking notes by hand with a pen or pencil. Taking notes on a computer is not nearly as effective, and if you depend upon handouts as an aide de memoir, you might as well not bother to attend, because you’ll remember almost nothing of what was said.
Schedule action items immediately.
When you make a decision at the conference, like scheduling a meeting, or even something as simple as deciding to keep in touch with another attendee, don’t wait until after the conference is over to take action because chances are you’ll forget.
Either take action immediately or formally schedule that action. And then take action at the first opportunity.
For example, suppose you’ve traded business cards to another attendee and have promised to provide them with some information. Don’t just write a note on the back of the business card and trust you’ll get around to it.
Instead, call up your scheduling program (or pull out your day-planner) and schedule a time to take that action. Ideally, you should schedule those actions for either that evening (in the hotel) or as soon as you return home.
This is one time where you can’t afford to procrastinate. Consider: you just spent a lot of time and money to go to a conference. The longer you wait to reap the benefits of attending, the less benefit you’ll get from the conference.
Go to our website: www.ncmalliance.com