Influencer marketing has become one of the most popular digital marketing methods used by marketers these days. The increase in its popularity is due to the success it has brought to the brands and businesses who have adopted this method of online marketing.
According to The State of Influencer Marketing 2018, out of 86 percent of marketers who employed influencer marketing in 2017, 92 percent found it to be effective.
The Importance of Influencer Marketing
The growing popularity of influencer marketing is further evidenced by the fact that 39 percent of marketers are going to increase their influencer marketing budgets in 2018. Check the below facts to learn why influencer marketing has gained so much importance.
- It helps brands reach their target audience quickly.
- It is a great alternative to paid advertisements.
- It has higher ROI than conventional advertising methods.
- It is an excellent method to build the brand’s image and identity.
- It is the easiest way to build consumer trust as influencers have loyal fan followings.
- People rely more on influencer recommendations.
Influencer marketing also boosts the SEO of a brand, drives traffic, and generates quality links to brands’ websites.
Most Popular Influencer Marketing Strategies
Now that you know why influencer marketing is important for marketers, let’s see some of the most popular influencer marketing strategies used by the brand.
Integrating coupon codes or discount vouchers is a very smart technique of promoting a product or service. Customers like buying a product if they are offered additional discounts or benefits. Therefore, brands share unique coupon codes with influencers to post on their networks to incentivize their audiences and drive sales.
By posting a blog about a product or service, influencers increase brand awareness and drive traffic to the company’s website. People always look forward to informative pieces on branded products before making any purchase. A blog post helps because it is highly reliable and useful in building long-term brand value and trust.
Product giveaways and social media contests attract a diverse audience and motivate them to engage with the brand. People participate in such contests to win free gifts and prizes. These contests and giveaway events are filled with fun and unlike conventional methods of brand promotion.
The above list is not exhaustive. To dive in deeper in the influencer marketing world, check out the gifographic below that lists 10 of the most popular influencer marketing strategies followed by marketers today: