Get Testimonials – Proof is in the pudding
Get Testimonials! Testimonials are golden.
If you have happy clients, then ask them to be a testimonial. Testimonials show that you are legitimate and have an excellent service or product to offer.
Once you have a testimonial, you can write up an overview that talks to the problem your client faced, your solution and how your solution helped the client. Then wrap this up with a great quote from your client.
You should look to put a professional looking piece together and have it printed up to share with prospects. Testimonials can also be shown on a website or in other marketing materials.
Make sure that your testimonials also give the persons name, title, and company as a minimum. You want to show legitimacy. Also, write up an overview on the service and product and what it does and how it helped the client.
One last piece of advice when you Get Testimonials:
When you get testimonials, if you have a blog, post the testimonial on your blog so that the word gets out. Market your testimonials any way you can.
I hope this helps. Please feel free to leave a comment or email me.