gallery 3 Tips for a Totally Targeted Holiday Season

NCMA

3 Tips for a Totally Targeted Holiday Season

Kellie Boggs

Hey, marketers! Don’t you feel like the holiday preparation begins earlier and earlier every year? The pressure is on to be at the top of your game! Here are a few great tips to get your wheels turning and help you maximize your revenue this season.

Tip 1: Make It Personal

Your customers are different, so don’t send them all the same holiday messaging this season. Take the time to create a great experience for them with personalized content. This could include inserting their name in the subject line, recognizing their location in your email content or targeting them with the holiday promotion that’s most relevant to them.

But remember: Personalization isn’t something you can do overnight. Plan ahead in terms of the data you’d like to use and how you plan to use it. Start easy with your customer preference data, such as first name, last name, location…

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Bringing All Media and Associations Together with Information, Ask Questions, Give and Get Answers and World-Class Training and Informational Site. WELCOME Hey there, Welcome to the community! The NCMA - National Community Media Alliance was established with you in mind. As a member of the community, you'll receive the information you need to build a powerful media brand. So, you now have a great resource to help you build the brand you’ve always wanted. NCMA is not an association, we support ALL associations, but an ALLIANCE of all media AND associations by providing information and data to help member's organization or media group. All Association Directors, Board Members, and Members are invited are to be active and be a voice to all members and future members. Our hope is to provide much needed valuable information to all. Now, over the next few days, be active in the Group…ask questions and answer questions. We ask that you be active and SHARE our group WITH OTHERS in your organization and your company. Take some time to review our posts and let us know if you have any questions, suggestions or comments. Again, let me say WELCOME ABOARD. I'm really, really excited to have you in our community.

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