How do you showcase your best offers?
More than any other time of the year, the holiday season involves lots of special offers, discounts, new products and even new categories. Combine this with increased sending cadence and reduced subscriber attention spans, and you’ve got a prescription for poor-performing emails.
But there is an answer. Spend time now thinking about how your messaging aligns with the layout of your email, and consider which type of layout works best with the message you want to convey.
Here are five email layouts and the types of messages that tend to work best with them.
1. Single Hero Image
Probably the most common layout used today, this is a single-image email focusing on one clear call to action (CTA). This layout is designed to allow a subscriber to digest the message and decide on an action in 3 seconds or less. It…
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