What is Digital Marketing? A Guide for Beginners.
The promotion of products or services through digital channels such as search engines, websites, social media, and email that is called digital marketing. Digital marketing objective is engaging customers and allowing them to interact with the brand through digital media.
Some of the digital marketing tactics are
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
Search engine optimization (SEO) – Earning traffic through unpaid listings
SEO is the optimization of website elements like title, keyword, which can help your site achieve higher rankings in the search engines. Ultimately, the goal is to attract visitors to your website when they search for products or information related to your business. The term SEO also describes the process of making web pages easier for search engine indexing software, known as “crawlers,” to find and index your site.
SEO is good for the promotion of your website. People who find your website by searching Google are more likely to promote it on social media channels. SEO can put you ahead of the competition.
SEO can be broken down into 2 stages
- On-site SEO
- Off-site SEO
On-site SEO- which rules can be applied to your site to make it search engine friendly. That involves making sure your website pages, titles, tags, content and overall structure is optimized for your target keywords.
There are some key factors to consider here
- The domain name
- Web contents
- Loading speed
- Use of structured data
- Internal links
- Mobile friendliness
- The meta description
Off-site SEO- How to promote your website or blog. Offsite SEO is web optimization done outside of your blog.
The most commonly used methods are:
- Link building
- Social media marketing
Search engine marketing (SEM) – Buying traffic through paid search listings
Search engine marketing simply is known as marketing a website through search engines. It is also known as search engine advertising.
According to Wikipedia Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Content marketing is the marketing for creating and sharing relevant and valuable content to attract and engage a target audience. Content writing is a key factor of SEO. Be sure to put all of your content on your website and share it on social media. It builds Brand Awareness, Traffic growth and it increased audience engagement and brand loyalty.
Content marketing refers to the act of sharing knowledge that may include:
- Blog articles
Social Media Marketing (SMM)
Social media marketing is also known as internet marketing that involves creating sharing, promoting, joining, discussing and tweeting content on social media networks which is helping to achieve your marketing goals. Social media is all in the name of interactive communication. From there we can discover, research, and educate about a brand before engaging with that organization.
Such social media are,
Twitter is a social site designed to let people share short messages or “updates” with others. Tweets can contain text, Hashtags, photos, videos or links to the product’s website. Twitter is also used by companies to provide customer service.
Instagram is a powerful platform for marketers to reach their customers through sharing pictures and brief messages. Instagram provides a platform where user and company can communicate directly.
On Google+, you can upload and share photos, videos, links, and view all your +1s. Google+ allows for targeted advertising methods and other forms of location-based marketing and promotion.
LinkedIn is a professional venue for people in similar industries. that allows companies to create professional profiles for themselves as well as their business.
Facebook is a place people go to relax and chat with friends that allows for sharing updates, photos and a variety of other activities.
Youtube is for creating and sharing video content. Advertisements are done in a way to suit the target audience. Promotional opportunities such as sponsoring a video are also possible on YouTube.
Benefits of SMM
- Enriched Customer service
- Increased website traffic
- Increased brand awareness
- Increased brand loyalty
- Higher conversion rates
- Share content faster and easier
- Access to Local and Global Audience
Pay-per-click advertising (PPC)
PPC is an Online advertising model used to create traffic to the website. That allows marketer is to pay when their ad is clicked by an online user. PPC ads are very effective for different types of organization. That is also known as cost per click. Are you looking to bring traffic to your site? Then perhaps a Google Adwords and Microsoft Bing Ads are there for you. PPC advertising is like a silent auction. Advertisers place bids for keywords. Ads may appear when a person searching for a particular keyword or phrase.
Affiliate marketing is performance-based marketing. In affiliate marketing, the third party publishers may generate traffic to the company’s products and services. They are referred to as affiliates; we may pay compensation to them.
Email marketing is an essential tool for business ever. Email is the way to reach customer quickly. Email allows marketers to reach out to consumers with personalized, relevant, dynamic messages. It usually involves using email to send advertisements, request business. It is meant to build loyalty, trust and brand awareness. It is also the best way to guide existing customers back to your business.
Advantages of digital marketing
- know your market share
- Know all about your competitors
- keep your customer loyal
- Give your marketing strategy from a new perspective
- know your online customers
- Create more value to your products
- Update your SEO more frequently
- Real-time results
- Precise targeting
- Easy to share
- Brand development
- Huge return on investment
- Save time
- Build brand reputation
- Improve your outreach
Digital marketing is about utilizing digital channels to achieve marketing goals. Digital marketers monitor online activity such as sales conversions, goals, what content works like that. The digital marketing strategy will cover your business, customer and marketing aspects.