“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.”– John F. Kennedy
This resource features 25 outstanding ways to show your appreciation to customers. You’ll notice common threads that run through each idea. Every attempt at giving thanks must be relevant and personalized, noticeable and sincere. These simple requirements will ensure your show of gratitude hits home with customers.
Show customers your thankfulness today by acting on one (or more!) of these 25 ideas.
Write a Note
Go old school and handwrite a note to thank your customers. It’s surprising how rarely this proven way of showing gratitude is actually used. Can you remember the last time you received a handwritten thank-you card?
Your note should be specific and personal. Write fewer notes if you need to, but maximize the impact. The extra time is worth it! You’ll make your customer’s day — everyone loves receiving real mail!
Check out the perfect guide for this task, “How to Write a Killer Thank-You Note.” To get started, visit one of our favorite stationery makers: Mama’s Sauce. Or for a massive “wow” factor, check out the 3-D works of art made by Lovepop.
Help Customers Learn
Let’s say you own a coffee shop. How cool would it be to hold regular events where you bring in experts to talk about coffee and do free tastings? The more educated your customers become, the more they will appreciate coffee, thus the more valuable they are to your business.
Run an online business? You can use your blog, webinars, white papers, and free coaching to help people make the most of your product or service.
Two huge benefits come from thanking customers this way: Customers trust you and they have a greater appreciation for your products. Win-win.
Wow One Customer
Spring for it, throw rational thought out the window and WOW one customer. Stories of amazing customer service overtures fill the air — it’s time to let your company be the story of the day.
Give a customer service experience so delightfully over-the-top that one lucky customer will have a great story to tell. If you’re creative enough, that customer’s family, friends, and social media acquaintances will be retelling the story for days and weeks to come.
For inspiration, check out 10 Stories of Unforgettable Customer Service.
Spend Quality Time Together
There’s no need to break the bank with a lavish gift to thank a customer. Maybe your time is more valuable. Schedule a lunch at your customer’s office, the order in for anyone that will join you, then sit and listen. Go out of your way to meet people on the front lines and hear about what they do every day.
This could be a critical learning experience for your business. Knowing your customer’s pain points can help you improve your product or service. Some companies call this “customer development,” but it’s really just good old-fashioned customer service.
Margot da Cunha of Wista extols the virtues of customer QT in her post Step Away from the Screen: The Value of Meeting Customers in Person.
Give a Great Read
Take a gander at the books that have been most influential to your company. Give one as a gift to customers. This gesture offers customers insight into your company culture and opens the lines of communication for future discussion about the book.
When your customers are businesses, this is an especially effective technique. For instance, at Help Scout we regularly give away our favorite books: The Thank You Economy, Anything You Want and How to Win Friends and Influence People. We do this not only to say “thanks,” but to explain the core values behind our product and company. Companies that embody these principles and philosophies get the most out of Help Scout.
Make sure to write a personalized note inside the book so your customer knows this is a thank you meant just for them!
Not sure where to start? We’ve rounded up The 25 Best Customer Service Books, 9 Great Books That Changed the Way We Work, and 25 Unconventional Business Books that You Won’t See on Most Bookshelves.
Start a Loyalty Program
Invite your most loyal customers into a VIP rewards program. Customers love the red carpet treatment, which is why Amazon Prime and Zappos Rewards are so popular. Your rewards program doesn’t have to be complex; it can be as simple as offering customers an annual discount on their anniversary.
Tim Donnelly wrote a great article for Inc. magazine about how to decide whether a customer rewards program is a good idea for your business.
Reward Social Media-Savvy Customers
Exclusive circles also exist in social media, like on Facebook, Twitter and Instagram! You can reward your socially savvy customers with special announcements and exclusive promotions, and just be available to help and answer questions.
You can also create a system for earning and using social media loyalty rewards points. Customers could build loyalty points for providing feedback via social channels, or “checking in” on the platform(s) that make sense for your business.
Starting a new loyalty program is a golden opportunity to solicit feedback. What are your customers preferred ways of earning loyalty points via social media? We like Ambassador, although there are tons of tools and options out there. If you’re new to the game, check out this helpful article on 6 Ways Web Check-ins Can Benefit Your Brand.
Treat a Far-Away Customer to Coffee
If your customers are all over the country or even the world (like us!) it’s a special treat to meet up for a coffee date in their city. Every time you travel, look up customers who live in the area and offer to buy them a coffee. Since it’s their home turf, let them guide you to a favorite local spot.
Going out of your way to check in with a customer and spend quality time while you’re on the road creates a lasting impression for both of you.
If you’re a remote company, this is even easier! Give your team permission (and funds) to meet up with customers in their area. Especially for online businesses who don’t often get to meet customers face to face, it’s hard to overstate the positive impact these in-person one-on-ones can have on long-term loyalty.
Call out customers via Twitter to let them know how much they mean to you. The 140-character challenge: make it personal, be sincere and leave them smiling.
Another way to profess your love: feature customers on your website. This makes customers feel valued and gives them a sense of pride in doing business with you.
At Help Scout, we created a “customer love” tag to track conversations in which customers say nice things about us! We can go back and search for that tag — for example, if we need new testimonials for our Customers page.
Send a Treat
Cookies are a winning idea — liked by all and easy to share. But consider your audience: If your customer is a fitness guru, maybe send a paleo jerky gift basket instead!
If you choose cookies, some of our favorite places to order from include Christie Cookies (they do custom tins) and Cookie Crowd (great unique flavors).
Help Scout lets you pull up every previous conversation you’ve had with a customer and automatically imports their public profile. Mine this information for hints on the perfect gift to send!
Give a Charitable Gift
Reach out to a select set of valued customers and let them know you’d like to make a contribution to their favorite charity in their honor.
Or, get creative and give a memorable charitable gift … may we suggest a farm animal via Heifer International, that you then name after a project you and your client worked on together? Now there’s an amusing and heartwarming way to connect with customers.
Offer a Surprise Upgrade
The element of surprise is a powerful thing. Thank customers with a free, spontaneous upgrade. You can play database roulette and pick five customers at random, or make a list of your most loyal customers and send the upgrade to the highest-ranking.
Airlines mastered this practice decades ago with their frequent flyer programs, and it remains a great way to delight customers. Bonus byproducts: building customer loyalty and creating brand advocates.
Throw a Party
Throw a bash for all of your customers. Nikon did this with great success by adding a photo booth that anyone could use to the nighttime entertainment. Guests received their pictures instantaneously, and the pictures were branded with the company logo.
Other great party ideas include a picnic, a wine tasting or a barbeque. Sponsor activities that encourage interaction and, most importantly, fun!
Think about what your company does best, and use it! Video production company Wistia does an amazing job at this with their Wistia at the Movies nights.
Distribute Free Goodies
If you have an actual store location, provide coffee, flowers, buttons, or some other small gift or treat for customers who come to the store.
A favorite local grocery store always has complimentary coffee at the front of the store. This freebie lets the store showcase different types of coffee they carry; meanwhile, shoppers get the chance to try before they buy and have a warming cup of joe while slowly browsing the aisles. Choose what you distribute carefully so that it’s good for your customers and good for business.
Send Cards on Unique Holidays
Lessen the chance your card gets overlooked in a mass of other cards by sending it to a customer on a unique holiday. You can call out Groundhog Day or even the customer’s half-birthday. Another idea: keep the card professional and fun by celebrating Customer Service Week or a customer’s anniversary card with your company.
here.The sky’s the limit with this one: Capitalize on the colorful (and odd!) holidays out there, such as International Towel Day or Hobbit Day. Check out a listing of unique holidays
B2B businesses should make every effort to say thanks by sending business to their customers. Look for opportunities to refer them to other clients or link them into your network.
You can also thank them with web traffic; link to their business on your website, including enthusiastic comments and your own testimonial, if applicable.
When you link to your customers on your blog — like we did in this gift guide roundup of independent sellers who use Help Scout — make sure to let them know so they see it and share it themselves!
Show You Value Feedback
Reach out to customers to tell them how you’ve implemented their suggestions. There is no better way to communicate with a customer than to show them you were listening.
Let the conversation also be an opportunity to gather more feedback. You want customers to feel like they have an open line of communication to you at all times — whether that’s for praise, complaints or requests.
It’s a solid idea to track requests so that every time you fulfill one, you can personally reply to every customer who made that request. What a fantastic way to show people you’re listening, and you appreciate their input.
Excel at Customer Service Daily
Nothing says thanks for your business better than a friendly, informed service representative. It’s uncanny how thrilled customers are when a real human answers the phone and doesn’t read from a script.
Same goes for email — personal and friendly replies (not purely canned ones!) let your customer service team’s personalities shine through.
Derek Sivers, founder of CD Baby and author of Anything You Want, advises, “Imagine every person you are emailing with is Mick Jagger.”
Discount Their Bill, Just Because
Send a note telling a customer you’ve taken $50 off their March bill as a way of showing appreciation for their loyal and continued service. If you own a brick-and-mortar store, take an extra 10% off your customer’s purchase at the point of sale, just to say thanks for their business.
Send Gift Cards
If your company has the resources to send gift cards, by all means, do it. The card can be as small as a $5 Starbucks card or as generous as a $100 gift card to a restaurant that gets rave reviews. This is another great opportunity to use your database intelligence to give a gift that’s personalized to their tastes.
If you’re a B2B business, partner up! We love to gift our customers’ products (like Blue Bottle Coffee!) and services to other customers — a give-and-take that’s fruitful for everyone involved.
Amazon.com has a Gift Cards for a Business program where you can order in bulk or issue them electronically. Same goes for Starbucks cards.
Mark the Occasion
Make your customer feel like they’re part of a big family. Recognize special events in their lives by sending a small gift, such as flowers or a plant. The event could be a major birthday, a promotion or even a new addition to the family. The thoughtful timing of your gift communicates volumes and is a gesture that won’t soon be forgotten. Our pals at CartStack send these adorable onesies when someone on one of their customers’ teams has a baby.
Hold In-Store Events After Hours
Give frequent customers that VIP feeling with an invitation-only after-hours event in your store. Let them shop for an extra few hours after normal store hours and provide drinks and snacks. To create an even more memorable setting, invite your favorite local musical talent to set up in a corner of the store and entertain your guests. There’ll be no doubt in these customers’ minds that your business values them.
For an extra-special evening, donate a percentage of purchases from the event to charity.
Make Them Laugh
If your business is fortunate enough to have a creative mind on staff, have them step right up to make a funny and personalized gift. One idea: Photoshop your client into a famous movie poster, rename it something clever and email the picture with your note of “Thanks for your business!” If you’re a B2B business, even better! Your customer’s business team would look great starring in a Goodfellas or Star Wars poster.
You don’t need to be a great artist to get a smile, though! Create photo mugs, fridge magnets or other personalized gifts from the time you sponsored that photobooth.
Give Some Swag
Branded gifts from companies used to be cringe-worthy throwaways. Those days are long gone. Print custom logo T-shirts that are so soft and good lookin’ that customers will wear through them and request another. Customers also like receiving usable items (such as smartphone cases) or funny AND usable ones (such as koozies), so think outside the normal swag box on this one.
At Help Scout we offer free stickers to folks who like to tell the world! Reach out if you’d like some freebies delivered to your door.
Celebrate a Major Milestone
Every company hits major milestones — and customers make those happen. These are opportunities to highlight happy customers, share their stories and give them a gift that delights them.
The ideal example: Million Mile Joe. In 2011, Joe went out for a drive in his 1990 Honda Accord to celebrate the car hitting the million mile mark. When he got to the center of his small town he was met with a parade, congratulatory banner … and a new car!
No one expects you to gift a new car — keep it personal to your business! Help Scout gives away free credits and accounts to customers who help us hit huge milestones.
Go to our website: www.ncmalliance.com