(In the summer issue of 2009 of Content, the magazine of branded content, I wrote a column under the heading of Mr. Custom, that I feel it is a valid today as it was ten years ago… I hope you will enjoy).

As we rush to take advantage of the latest digital tools to engage with consumers, let’s not forget that magazines are still a powerful medium for building communities.

MY LOVE AFFAIR WITH MAGAZINES
Began at a very early age. From the first time I picked up a copy of a Superman comic book and could feel the paper and smell the ink, I was grabbed by a passion that shows no signs of letting go. I can also remember how badly I wanted to belong, to have a sense of membership, in the field of magazines. I would beg my neighbor (in Lebanon, my home country) to nominate…