THE DEFINITIVE GUIDE TO UNDERSTANDING MOBILE VIEWABILITY

When we talk about mobile viewability we give it a common-sense definition: was the ad actually seen by a human?

It seems like a straight-forward question, but layers of technology and complex vendor relationships currently muddy the waters – making it increasingly difficult to answer.

This page was established as a resource to help the industry better understand the problem, establish best practices, and – ultimately – build better solutions.

viewability_infographic_final_FRE_V4

Go to our website:   www.ncmalliance.com

 

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