15 Clever Interactive Print Ad Examples That Can Complement a Digital Campaign

15 Clever Interactive Print Ad Examples That Can Complement a Digital Campaign


You would think print advertising is void of innovation today, but that is actually not the case.

In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads.

To give you a sense of how businesses today are incorporating print advertisements into their digital strategy, we’ve collected 15 print advertisements that’ll make you rethink the word “traditional.”

15 Interactive Print Advertisements That Are Still Innovative Today

1. Glacial

If you’ve ever wanted to speed up the beer-cooling process, you’ll understand the allure of this print ad from Glacial. You soak the ad in water, wrap it around the bottle, and put it in the freezer. The print ad was made with salt particles, which reduce the freezing point of water.

Interactive print advertisement by Glacial with instructions on how to chill beer


2. Nivea

This print ad won the Mobile Grand Prix at Cannes in 2014. The ad includes a wristband you could attach to your child as he runs around at the beach. The app lets you set a distance and receive alerts if the child wandered beyond the limit.

Interactive print advertisement by Nivea including wristband to track your child via smartphone


UTEC, an engineering and technology university, wanted to recruit more students. Instead of placing the smiling faces of young graduates on a billboard, it created an ad that pulled moisture out of the air in Lima, Peru, which sees very little rain each year.

4. Motorola

The brand teamed up with Wired to promote the Moto X’s customization. People could change the color of the phone by pushing buttons.

Interactive print advertisement by Motorola and Wired Magazine that changes the smartphone's color on the page


5. Kontor Records

Kontor Records wanted to get the attention of creative advertising professionals. Instead of mailing out the latest CD, it sent a vinyl record via email to its mailing list with a paper turntable that could be played with an iPhone.

Interactive print advertisement by Kontor Records including vinyl record playable with a smartphone

6. Peugot

This print ad for the car brand features a one-page interactive print ad with a front view of the car that asked people to hit the ad. The spread following it included a mini airbag that inflated when hit.

Interactive print advertisement by Peugot car brand


7. Lexus

In 2013, Lexus released an ad that, when placed over an iPad, revealed the car in action with different backgrounds and music.

8. Lladro Lighting

Why advertise lamps when you can give people an ad that transforms into a lamp? Lladro print ads act like a pop-up book, allowing people to create their own lamp shape by mounting the paper in a corner.

Interactive print advertisement by Lladro Lighting with lamp shade included in pop-up booklamp-interactive-ad-by-lladro

9. Ford

To show off the features of the Ford Explorer, the brand published three print ads with interactive elements. The reader could scan a QR code and then line up the phone on the ad to see the car in action.

10. Volkswagon

Volkswagon published a three-page spread so readers could take a test drive. You could download an app and can try out different features, including the “Lane Assist” mode that would cause the phone to vibrate when it got too close to one side of the road.

Interactive print advertisement by Volkswagon with three-page spread simulating a car test drive via smartphone

11. Sonera

The telecommunications company highlighted its 4G wireless speed with a print ad that served as the game board for an iPhone game.

Interactive print advertisement by Sonera featuring smartphone boardgame

12. C&A

Fashion retailer C&A published a print ad in customized magazine editions that were linked to a person’s Facebook account. Readers could Like their favorite looks on Facebook by pressing the button in the ad. The data was then sent to a leaderboard in the store.

Interactive print advertisement by C&A fashion featuring printed social media Like buttons

13. Nivea

To promote its sunscreen products, Nivea created a print ad with a solar panel that could charge a cell phone.

Interactive print advertisement by Nivea with solar-powered smartphone charger on back page of magazine

14. Shikun & Binui Solaria

Israeli energy company launched this print ad to promote green energy. The print ad just seems like a simple black-and-white drawing. However, when you hold it up to sunlight, vibrant colors appear.

Interactive print advertisement by Shikun & Binui Solaria promoting green energy

15. CW Network

The CW published this print ad in Entertainment Weekly in 2012. The ad featured an LCD screen that is updated with videos from the network and a stream of live tweets.

Interactive print advertisement by CW Network with LCD screen in issue of Entertainment Weekly

Digital content has been the strategy of choice for marketers for more than a decade now, but that doesn’t mean print ads are extinct. It just means brands must be much more creative with the stories they tell on paper.


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