No one likes a con artist. Over time – if not right away – customers know when they are being “had.” It can range from slightly exaggerated claims to blatant lies – and everything in between. This is unethical marketing.
On the other hand, ethical marketing is about truth and transparency. A study by Label Insight found that 94% of consumers are likely to be loyal to a brand that offers complete transparency. Furthermore, 73% of consumers say they would be willing to pay more for a product from such a brand.
This brings us to MarketingCharts, a resource for marketing information and data. It tracks trends related to all things – as the name implies – marketing.
It recently shared an infographic illustrating “What Best Describes Unethical Marketing.” The information came from a survey of 400 marketers in the U.S. and the UK about what they consider to be unethical marketing strategies.
Here are some of the more popular answers:
· 69% said marketing that exaggerates or distorts the truth is unethical.
· 64% said marketing that targets and exploits vulnerable groups is unethical.
· 62% said marketing that conceals important information is unethical.
· 58% said marketing that is shaming is unethical.