by Mark Walker-Ford

Are you looking for ways to improve the About Us page on your business website? Want it to convince your visitors that you are the right company for them?

Referral Candy shares their tips for success in this infographic.

Here’s a quick summary:

• Make it about them, not you
• Make your headline your value proposition
• Tell a story
• Shuttle people to the next step
• Avoid overstuffing
• Test, test, test

Check out the infographic for more detail.