by Mark Walker-Ford

Are you looking for ways to improve your email marketing open rates? Want to optimize your email subject lines and tempt your subscribers to take a peek at what’s inside?

iContact share their guide to improving email open rates in this infographic.

Here’s what they cover:

• Why subject lines matter
• Best practices for email subject lines
• Mistakes to avoid
• Average open rates compared

Check out the infographic for more detail.