Does your marketing team face poor conversion rates and low web engagement? Or struggle to keep your website compliant with data privacy laws?
If so, a new infographic by IDG and Siteimprove has found that you’re not alone.
This infographic explores the hurdles marketers face in delivering a smooth customer web experience, as well as the focus areas for 2020.
Key findings include:
One-third of companies report poor data analytics as an issue
38% of companies struggle with low conversion rates
84% of companies say the main purpose of their website is merely to act as a company brochure
19% of respondents say websites are still not GDPR-compliant
64% say well-targeted content is their biggest web optimization challenge
Check out the infographic for bite-sized insights into the state of modern digital marketing and the obstacles to engaging customers.