April 18, 2020NCMA National Community Media Association

The Ad Platform: How Media Buyers Are Changing Plans Because of COVID-19

How Media Buyers Are Changing Plans Because of COVID-19

by eMarketer Editors

The coronavirus pandemic and its effects on the economy have upended media plans. eMarketer forecasting analyst Eric Haggstrom joins host Nicole Perrin to talk about research on what advertisers are doing to respond and which channels are getting hit hardest, as well as what current developments might mean for our next US digital ad spending forecast.

https://soundcloud.com/behind-the-numbers
Media that US Agency and Marketing Professionals Have Decreased* Budget from vs. Media that Retained/Benefited from Budget Reallocation due to the Coronavirus, March 2020 (% of respondents)<img class=”cb-widget-chart_placeholder” src=”data:;base64,
How Has the Coronavirus Pandemic Impacted US Agency and Marketing Professionals' Advertising Efforts? (% of respondents, March 2020)

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss what consumers expect, and don’t expect, from advertisements during the pandemic and provide some examples. They then talk about the Amazon and Instacart protest implications, the United Nation’s call to creatives and how bad the retail store closures picture could look this year.

Media that US Agency and Marketing Professionals Have Decreased* Budget from vs. Media that Retained/Benefited from Budget Reallocation due to the Coronavirus, March 2020 (% of respondents)<img class=”cb-widget-chart_placeholder” src=”data:;base64,

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One comment

  1. Great work on this information as a Social Network Business myself, business has been a change that I was ready for, as we know most are doing live streams, more 1:1, zoom meetings etc. The technology is one I am strong in. The only impact this COVID19 has had on me is to helping as many people I can learn this new curve we all are faced with, hitting more of a personal level {which I always done} extend my hours that people can book a time with me.

    Please stay safe stay strong stay positive, Together As One We All Will Be Together Again Very Soon And Together We Will Over Come.

    Like

    Reply

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