SALES CONTESTS for INSIDE SALES and FIELDS SALES REPS  

15 GREATEST SALES CONTEST IDEAS FOR WORK

Sales managers have competition in their gamification DNA. They like the battle, the game, and the sport of it. But, the best of them need fresh sales contest ideas to drive sales team to succeed.

Here are 15 sales contest ideas that work:

IDEA #1 Film Score Sales Contest With blockbuster movies in your future, link a sales contest theme to the cinematic event. For example, Transformers: Age of Extinction and Planes: Fire & Rescue are scheduled to open this summer. Both of these sequels will be all over the media. So, depending which film is appropriate for your sales crew, make the film your sales contest theme. You can give away small prizes, like popcorn and movie candy. You can up the ante to include toys and promotional items. And, you can award tickets for individuals, families, and/or teams. A grand prize might be dinner and a movie.

IDEA #2 Clean-up Sales Contest Set a goal that clears your inventory or qualifies leads, something that you want to get rid of or behind you. Tie the goal to fun projects that also clean house, such as cleaning off desks and workstations, reorganizing shipping and handling, or archiving files. Cheap prizes might begin with household cleaning projects and increase with performance to a top best prize that provides home house cleaning service for a week or month.

IDEA #3 Brainstorm Sales Contest Give up and let the sales reps design the next sales contest campaign. Give them the parameters and the target goals. Divide the sales reps into workable small teams. Have them brainstorm sales contest ideas for their team. Award prizes based on how the team meets its own performance targets and how those results meet, fail, or exceed the departmental target goals.

#4 Big Brother/Sister Sales Contest One sales contest a year should aim to foster mentorship. You want the rainmakers to mentor the mid and low producers. You want to create an award structure that rewards the best individual performance but also includes a compensation factor for mentoring. For example, the individual performance earns a unit, but a sale resulting from the mentoring earns 1 unit for the sales rep and 1.5 units for the mentor. The units could be cash or merchandise, but a financial incentive might work better.

IDEA #5 Best Hand Sales Contest Present a playing card drawn at random to any sales rep or team that meets its respective target, such as a sales close, cold call, restored customer, and so on. Allow the cards to accumulate until a given point when the player or players have to show their best hand. Give prizes for small wins, such as a pair or three of a kind, but the grand prize goes to the best poker, bridge, or rummy hand. There is no reason a proven sales context structure should not continue to work. What gives it new life is the sales idea that dresses it up. What you might do is run the same structure the same time each year, so the procedure and outcomes gain some reliability. What you change is the idea that wraps it all up so attractively your sales reps cannot resist getting into it.

IDEA #6 – Mining for Gold Contest In this game, sales people are challenged to mine their existing customers for new business. New business means additional business in the form of orders for new products, bundles, or customers. It pays respect to old customers and drives improved customer service to loyal clients.

IDEA #7 – Everyone Contest Team members are paid in play money for completing a sequence of tasks, like completing a set number of cold calls or customer calls, selling X number of product A and Y number of product B, and securing a specific number of referrals or closing a specific number of sales. Training links the tasks to develop habits, and at end of contest, team members use their money to bid for modest prizes in an auction.

IDEA #8 – Daily Surprise Contest On each day of the month, the sales leader for the day receives a prize, but no one knows the prize until the envelop or box is opened. Keeping the quality of the prize somewhat random keeps team members engaged and excited about the possibilities. Prizes like theater tickets, dinner certificates, or a getaway weekend meet with sales success.

IDEA #9 – Top This Contest This sales contest idea encourages each team member to develop a respective personal best. Each week, the best sale is posted for each member. Their objective is to top their posted best during the following week. When everyone is a winner, members compete with each other by competing with themselves.

IDEA #10 – TV Best Contest A Deal, or The Biggest Loser (Winner). Use maps, props, or illustrations to play the game. Weekly prizes reward advancement in the game. The same can be done with board games from Chutes and Ladders to Monopoly.

IDEA #11 – Pro Sports Contest Sales managers can take elements from pro-sports to schedule a competition. Where there are large departments, a number of leagues or divisions can compete. Teams can run bases or score downs with incremental sales victories. With a named leader, teams have to

IDEA #12 – Prize Drive Contest With a significant prize at the end of the contest and worthy prizes each week, team members can compete each day for raffle tickets. If the tickets reward individual targets, the team member can accumulate enough raffle tickets to improve his/her chances to win the big prizes.

IDEA #13 – Total Package Contest This game has the potential to engage everyone salespeople and support staff. Tie the wins to sales plus delivery, close plus payment. Each support person earns a percent of the incentive.

IDEA #14 – Lucky Duck Contest A tub holds floating ducks that reveal prizes according to a number attached. Each team member who meets a goal pulls a duck and enjoys the related prize, some small, some mid-sized, and some big. This game presents rewards quickly and sustains engagement.

IDEA #15 – Anything Goes Contest Each team player has a book of tear-out coupons. Each time they meet a goal a sales lead, a sale, an up-sale, and so on, they trade a coupon for services like a day at the spa, a car detailing, a free dinner, a bottle of wine, and the like.

There are never enough sales contest ideas in a sales stale ideas do not motivate your sales reps. Sales managers make a mistake in waiting for a good idea to come along. The smart managers will have their sales contests planned through the next two years. But, that coming up with fresh ideas is a challenge. Timing, structure, and communication drive your best sales reps, but the theme or idea is the hook, the grabber that pulls them in and sustains their interest. The best sales contest ideas determine your color, images, and sales contest pitch.

Are you ready to increase your sales reps engagement and boost company sales?

Sales Contest Platform benefits: · Boost company sales · Increase productivity & efficiency · Promote friendly competition · Greatly improve field SALES REPS or INSIDE SALES teams performance.

Everyone is different, but everyone likes to WIN!

 

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