Studies have shown that creating alignment is one of the five most essential capabilities to increase return on your innovation effort (BCG, 2020). Despite this awareness, 56% of globally surveyed companies identify the alignment of innovation targets as a significant issue (PwC, 2017).

Organisations with complex product portfolios often find themselves struggling to align the leadership team around a set of commonly agreed targets for innovation. There might be a universally accepted strategy but a no alignment about how we should achieve those targets as one company.

Creating alignment does not have to be a massive effort

Fortunately, there is a way to reach alignment effectively and without launching a corporate-wide strategy or change management project. Within weeks you can create a stronger leadership team that share a common language and agree on what should be the focus and impact of innovation by answering the…