Author Alice Heiman
If you want exceptional sales growth in your organization, you need to be a CEO that is an exceptional sales leader. To do that, you’ll want to consider the eight questions I outline below designed to help turn every CEO into an exceptional sales leader.
Why CEOs Need to Be Exceptional Sales Leaders
Working to improve sales is always challenging. Every CEO I work with wants rapid, exponential growth. And while that is absolutely possible, there is a lot of change, and a few resources, that are needed to make it happen.
Many of the CEOs I work with want to get sales off their plate. They wish sales would function optimally and without them.
Here’s the bad news… that isn’t going to happen! CEOs must lead sales!
As the company leader, a role in the sales process is vital, even if you have a VP of sales or another C-level person who is 100 percent focused on the sales process. Your role is to understand the sales process, sales cycle, your customers, and the market. Then, with the help of your team, create a strategy, set sales goals that are achievable, and focus on customer retention by pleasing your customers.
8 Questions to Turn CEOs Into Exceptional Sales Leader
What will it take for you, as a company leader, to become an exceptional sales leader?
Start by considering each of the eight questions below and then answering them honestly. Doing this will help you on the path to becoming an exceptional sales leader.
- What are the outcomes I want from sales?
- What do I need to know about sales for this company to be successful?
- What do I need to know to achieve the sales growth needed?
- What role should I play in strategy and process?
- What is my role with the sales team?
- What is my role with our customers?
- What role do the others in my company play in the sales process?
- What help will I need?
Exceptional sales growth requires exceptional leadership. Once you answer each of the questions above, you will see higher engagement from your sales team and sales increases you haven’t seen before.
Whether you’re doing sales yourself, managing a few salespeople, or even supporting sales leaders who are managing teams of salespeople, now is a good time to stop and think about your sales organization and your role in it. Are you ready?
About the Author Alice Heiman
Alice is nationally known for her expertise in elevating sales to increase valuation for companies with a B2B sale that have exceptional growth potential. Spending her time strategizing with CEOs, and their leadership teams to build the strategies that find new business and grow existing accounts is her passion. Her clients love her spirit and the way she energizes their sales organization.
Go to our website: www.ncmalliance.com